The Franco Salvation Army Team

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]

What “The Karate Kid” can teach you about public relations

As a child of the 80s, I often relate movies, music and other pop culture references to my daily life. Case in point: During my bi-weekly discussion with our intern, Sarah, we were going through her weekly public relations tasks. My brain scanned the vast 80s trivia knowledge and it dawned on me. I was[…]

Holiday season means more media attention for PR professionals, clients

We can all associate the changing seasons to some of our favorite products (pumpkin spice latte, anyone?)  and fondest memories (cider mills and hayrides!).  And while the holidays mean busy social calendars, they also offer the opportunity for businesses to engage consumers, and to land some great media coverage – if they plan ahead. That’s[…]