Working with rather than for is key to success

OK everyone, pair up. It’s time for the three-legged potato sack race. Ready…Set…Go! I think we all know the key to running a successful potato sack race is to work together with your partner. Should one person decide not to participate, you are done, and stuck dragging dead weight as you fight to finish. It[…]

Brainstorming Franco Style: Creativity, Collaboration and Candy

Coming up with a great idea – it’s harder than it sounds. On your own, the process can seem impossible. Your past experiences and background may keep you from thinking outside the box. But surrounded by creative and seasoned PR pros, the next great idea is just a brainstorm away. Great ideas have the power[…]