Tag Archives: Tina Benvenuti Sullivan

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.


Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.


Franco on the Town – January Edition


January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth


Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event


Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event


Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center


Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event


Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni



Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show

What my First Job at Dairy Queen Taught me About Management

During a recent school outing with my daughters, I ran into a childhood friend. We worked together when we were both teenagers, making the best ice cream sundaes around at a Dairy Queen in Dearborn Heights, Michigan. After that meeting I began to reminisce.

At an old little shack along Ford Road back in 1988, I forged some lasting friendships, realized the importance of a job, grew as a manager and quite frankly learned everything I need to know about life.

Photo courtesy of ChoppedOnion.com

Photo courtesy of ChoppedOnion.com

Here are a portion of the life lessons I learned while splitting bananas and blending blizzards:

Work hard and it pays off

As the youngest person to ever manage this popular franchise location, from counting cash flow, to ordering stock and supervising staff, I quickly learned the importance of responsibility. Striving to manage this location and sell more than my counterparts, I served with a smile and managed the same. I always expected the most of myself and my staff and still do that today in my current position. Since the days of cones and sprinkles, a strong work ethic has served me well.

The customer is always right

Interpersonal skills are a dying trait. Don’t get me wrong, I love to text and email as much as anyone, but the skill of communicating with someone in person is very critical to success. When a customer is standing in front of you and loudly offering up their concerns, it is imperative to take control of the situation. You must listen and then take quick action to solve the problem. Even today I do my fair share of client relations and have never forgotten what I learned.

The importance of a team

No sundae is complete without the toppings, just as a team is not complete without all crucial players involved. Playing to the strengths of those you manage is critical. I knew who on my shift was best at the register and who was most efficient at making sundaes and serving up cones. Even today I do my best to allow each and every one of my team members to do their best work on their terms (within reason). I encourage them to trust in their instincts and deliver an end product that they are proud of.

So for me that first job was more than gas money and a night out with my friends, it was a life lesson that I will never forget.

Tina Benvenuti Sullivan is a Senior Vice President at  Franco Public Relations Group. You can reach her at (313) 567-5028 or Sullivan@franco.com.

Mom, PR Professional, Robot

A friend recently called me a robot. After being slightly offended, I sat back and actually thought about it. She was right. I am a robot.

I am scheduled, disciplined, regimented and extremely organized, and, like a robot, I follow the very same patterns every day. As a PR professional at Franco Public Relations Group and a mom of two young daughters, I often feel like I am on auto pilot. As I am certain most working parents would agree, the tasks of the day almost always outweigh the hours available. All we can do is maintain our sanity, love our family and enjoy our work. Most of all, we just smile and laugh, for every day is a juggling act of time, resources and patience.

It is important to remember that people who have a work-life balance don’t always have a work-life balance. It is the same analogy as sometimes you are the pigeon and sometimes you are the statue. Since not every day is the same, even if you live like a robot, you can only hope that most days you feel in control. And if not, it’s time to make a change. Parents magazine recently offered 11 steps to finding work-family balance in a crazy-busy world in the article The Working Mom Balancing Act.

Franco’s Tina Sullivan is a robot – but not really.

Although I am not prepared to offer highly intellectual tips or tricks on ways to achieve a work-life balance, I can offer a very basic rule – You can have it all. It just won’t all be perfect.

So stop watching everyone else paint the picture of perfection and just create your own unique reality — full of bad family photos, failed cooking expeditions, silly ideas and awkward moments. My life is full of them; it’s kind of fun that way.

Tina Benvenuti Sullivan  is an account manager at Franco Public Relations Group. You can reach her at (313) 567-5028 or Sullivan@franco.com.