Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,
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Taking the leap from journalism to PR: 4 tips that translate

Everyone finds his or her own path to the PR world. For me, the road was winding. My career began not in public relations like many of my co-workers here at Franco Public Relations Group, but in journalism. I found my way into the public relations field after more than a decade of covering news
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