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Data Driven. People Powered.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.

Who We Are

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video.

Analytics & Reporting

We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality.

AI Enablement

We guide marketing and communications teams through AI adoption, aligning new technologies with strategic business goals. Our approach focuses on strengthening trust and driving measurable results while maintaining the highest standards of ethics and accuracy. From deep SEO/AIO audits and hands-on workshops to ongoing digital transformation consulting, we provide the clarity and confidence needed to accelerate your brand’s impact.

Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

Technology

We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

Get Started

Contact us to learn more about making Franco an extension of your team.

What We’re Saying

NonprofitPodcastfrankly… Episode 92: Numbers Are Important, but Stories Are What Move People
May 28, 2026

frankly… Episode 92: Numbers Are Important, but Stories Are What Move People

Dan is joined by Tracy Wolf for a chat with Laure LeBlanc about philanthropy and Alternatives For Girls.
Nina Scarpelli
Love0
CreativeLogos Deserve to Get Dressed Up for Parties, Too
May 22, 2026

Logos Deserve to Get Dressed Up for Parties, Too

Learn why Spotify’s disco ball logo backlash had more to do with messaging than the design itself.
Ashley DupuyMancuso
Love0
Podcastfrankly… Episode 91: It’s Never too Early to Start Building Leadership Skills
May 15, 2026

frankly… Episode 91: It’s Never too Early to Start Building Leadership Skills

Dan is joined by Christina Quirk for a chat with Michelle Gilbert to share leadership habits and career advice.
Nina Scarpelli
Love0

Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.

IABC Detroit selected Franco as a 2022 Beacon Awards winner for Agency of the Year. The Beacon Awards program recognizes excellence in communications in Michigan.
Franco received an IABC Detroit Award of Merit in the media relations category for The Salvation Army Eastern Michigan Division’s annual Red Kettle fundraising campaign, along with an IABC Silver Quill Award for our social media work supporting The Salvation Army’s 32nd Annual Bed & Bread Radiothon.
Franco was selected as one of the Top Agencies for 2023 in the Boutique Agencies of the Year category of Ragan/PR Daily’s Top Agencies Awards.
Franco received an Honorable Mention in the PR Daily Content Marketing Awards COVID-19 category for The Salvation Army of Metro Detroit’s 2020 Red Kettle Campaign.
Franco’s media relations work on behalf of client Pope Francis Center received an Honorable Mention in the CSR & Diversity Awards presented by PR News.
Franco received a 2021 PRSA East Central District Diamond Award for our work on The Salvation Army Eastern Michigan Division’s 2020 Red Kettle Integrated Communications Campaign.
In 2022, O’Dwyer’s featured Franco in its annual ranking of PR firms, which included a #1 ranking in Michigan in seven industries (Automotive, Education, Energy, Healthcare, Nonprofit, Professional Services and Real Estate Finance & Development).
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