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AI Enablement

AI is reshaping how people search, consume information and connect with brands. For communicators and marketers, this shift brings both challenges and opportunities. It’s no longer a question of whether you should adopt AI (you should!). You must determine how to use AI in a way that strengthens trust, drives measurable results and accelerates your brand’s impact – all while maintaining ethical use of the tools and ensuring accuracy of results.

Franco has invested in our AI expertise through advanced certifications and an internal AI Taskforce that teaches our team members how to bring new AI knowledge directly into client work while adhering to the highest standards of ethics and accuracy. Our approach doesn’t start with tools. It starts with asking what you need to achieve and aligning technology to those goals.

Whether it’s through a deep SEO/AIO audit, a hands-on workshop or ongoing consulting, we help marketing and communications teams navigate AI adoption with clarity and confidence.

Our AI Services Include:

01. SEO/AIO Audit

Search is evolving, but fundamentals still matter. Our SEO / AIO Audit blends a deep technical review of your website with a strategic evaluation of visibility, brand goals and content alignment. To conduct the audit, we leverage our expertise in brand narrative, content strategy, site performance and search accessibility.

Our combined audit reviews site structure, performance, user experience and content alignment, while also benchmarking competitors and analyzing off-site signals to highlight visibility opportunities.

This analysis is compiled into a report and presentation with key findings, prioritized recommendations and content ideas supported by keyword research, along with KPIs to guide measurement.

02. AI Readiness Workshop

Designed for communications and marketing teams at any stage of AI adoption, this hands-on workshop identifies where AI can be used to create meaningful impact.

We start with a short readiness assessment to understand your team’s goals, pain points and current tools. During the session, we map core processes, rank priorities and explore how AI can best be used to support your objectives.

Together we develop customized outputs tailored to your team, such as a prioritized roadmap, a library of prompts, detailed tool recommendations, outlined processes and protocols or even the early framework of an AI playbook. Flexible to your team’s size, needs and availability (we offer workshops in-person and virtual at various lengths of time), this workshop serves as a tactical foundation for the future.

03. Ongoing AI & Digital Transformation Consulting

For organizations ready to embed AI and digital transformation into their daily workflows, we offer consulting that extends beyond audits and workshops. We collaborate with your team to integrate AI capabilities across paid, earned, shared and owned media, focusing on efficiency, clarity and measurable outcomes.

Whether you need guidance on tool selection, prompt engineering, process redesign or change management, our experts provide practical recommendations grounded in Franco’s integrated communications approach. We help clients build strategies that align technology adoption with business goals, ensuring your team gains confidence and momentum as AI becomes part of your everyday work.

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AI Enablement FAQs

What is AI enablement for communications and marketing?

AI enablement helps teams use AI to improve clarity, speed and results across planning, content and measurement. It aligns tools with goals, so work stays accurate, ethical and on brand.

How is Franco’s SEO / AIO Audit different from a traditional SEO audit?

We combine a deep technical review of your website with a comprehensive analysis of brand narrative, visibility and content alignment across organic search platforms and Large Language Models (LLM)s. You get clear findings, prioritized recommendations, keyword-backed content ideas and KPIs that tie search and LLM visibility to business outcomes.

What will we receive from the SEO / AIO Audit?

You’ll receive report and presentation with key findings, a ranked action plan, sample content ideas and clear measurement targets. We include guidance for owned, earned, shared and paid so your search and AI strategy works across the PESO Model.

Who should attend the AI Readiness Workshop?

Leaders and practitioners from communications, marketing and adjacent teams such as product or HR will find value in this workshop. If you touch planning, content, analytics or approvals, you belong in the room.

How do you ensure accuracy, data privacy and ethical use of AI?

We use a documented approach grounded in ethics, quality checks and data privacy. Our internal AI Taskforce trains our team in responsible use, so client work remains trustworthy and compliant.

Can you help with change management and training?

Yes. We support playbooks, role design, workflow updates and ongoing coaching so adoption sticks and scales.

What does AI enablement cost?

Pricing ranges from $8,700 to $16,500 based on scope and program complexity. We align investment with goals and timelines during discovery.

Do you offer ongoing AI consulting and program support?

Yes. Our integrated experts work alongside your team to operationalize AI, maintain governance, optimize workflows and track KPIs. Support can include roadmap management, internal resource development (including prompt frameworks and libraries), training, reporting and vendor evaluation and selection.

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