The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
frankly… Episode 74: Crisis Doesn’t Wait for Your Plan 
Rachel and Dan welcome back Franco CEO Tina Kozak to share why crisis leadership takes…
Nina ScarpelliAugust 7, 2025
Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
7 Tips for Recent PR Grads 
Explore seven tips for recent PR grads looking for opportunities to grow professionally and navigate…
admin@francoAugust 1, 2025
frankly… Episode 73: Detroit doesn’t just build cars — it builds the future 
Rachel and Dan talk with HAAS Alert’s Hussein Zaarour about V2X technology, mobility and Detroit’s…
Nina ScarpelliJuly 25, 2025
Brand Influence Has Changed: What Brands Must Do to Stay Credible 
Brand influence is no longer a communications function alone. Brand influence now reflects the entire…
admin@francoJuly 23, 2025
Why Cutting PR During a Downturn is a Mistake 
Key Points: Maintaining PR efforts during economic downturns preserves visibility, builds credibility and can be…
admin@francoJuly 18, 2025
What Auto Suppliers Can Do Now to Make CES 2026 a PR & Marketing Success 
Heading to CES 2026? Explore our six tips that PR and marketing pros can start…
JaclynBJuly 15, 2025
frankly… Episode 72: Changing Culture Starts by Breaking the Rules 
Rachel and Dan talk with Gravitas Detroit founder Jan Griffiths about rethinking corporate leadership and…
Nina ScarpelliJuly 11, 2025
The Summer Slowdown Strategy: Making Headlines When News Cycles Quiet Down 
Explore these media relations strategies to secure coverage and make headlines when new cycles quiet…
admin@francoJuly 10, 2025
