4 Podcast Advertising Best Practices to Maximize Brand Awareness PodcastPublic Relations 4 Podcast Advertising Best Practices to Maximize Brand AwarenessThe growth of podcasts in recent years has been nothing short of explosive. Podcasts are…admin@francoMay 10, 2021
How to Navigate the Moving Communications Strategies of Mobility Culture How to Navigate the Moving Communications Strategies of MobilityRemember the phrase “press” conferences? The word “press” was used because most of the reporters…Ed GarstenApril 26, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More Culture Franco on the Town (and Virtual): Media Interviews, Fundraisers & MoreThe first three months of 2021 were exciting, to say the least. Our team has…admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels MarketingPublic Relations How to Amplify Earned Media Through Your Digital ChannelsHow can I extend the reach of my company’s earned media? How can I integrate…admin@francoApril 6, 2021
Meet the Media: Philip Nussel, Web Editor at Automotive News Public Relations Meet the Media: Philip Nussel, Web Editor at Automotive NewsI’m the web editor for Automotive News, supervising all breaking news content on autonews.com. I’m…JaclynBApril 5, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? Advertising Volkswagen’s April Fool’s Stunt – Clever or Unethical?Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…Ed GarstenApril 1, 2021
Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business Public Relations Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit BusinessEditor's Note: Since this profile of Nick Manes was originally published on March 22, 2021,…JaclynBMarch 22, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us Culture International Women’s Day: 18 Strong, Incredible Women and Why They Inspire UsFemale empowerment is something we’re deeply passionate about. We are proud to be a female-led…admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 Marketing 3 Owned Media Best Practices for 2021In our previous blog post Owned Media Strategy: What it is and Why it Matters,…Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch Marketing How to Execute a Successful Virtual Product LaunchIn the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…Dan HornMarch 1, 2021