The Battery Show is Charging Up as Detroit’s New Hot Ticket ![]()
The Battery Show has grown from a once sparsely attended trade show to the Detroit…
Ed GarstenSeptember 25, 2023
The Evolution of the Detroit Auto Show ![]()
The Detroit Auto Show is evolving into something new. But if we’re being honest, exactly…
admin@francoSeptember 26, 2022
Putting PESO in the Driver’s Seat for Automotive Events ![]()
We won’t bore you with the “unprecedented times” comments because we’ve all lived through the…
Rachel BurnardJune 16, 2022
Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker Shortages ![]()
To say the last 18 months have been a challenge is an understatement. There’s been…
Catherine PaceNovember 18, 2021
Successfully Turning an Automotive Materials Conference From In-Person to Virtual ![]()
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Creating Content to Support Dealerships During COVID-19 Disruptions ![]()
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
“Steeling” the North American International Auto Show ![]()
For the past several years, car makers have been seeking newer, lighter materials to meet…
Nikki LittleNovember 28, 2018
