Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate Partnerships ![]()
As integrated communications professionals, we know words matter. What you say, matters. But Adidas has…
Lexi TrimpeOctober 26, 2022
Michigan’s Top Political Journalists: Reporting Environment Has Changed, Mission Has Not ![]()
Covering politics in Michigan has changed dramatically in recent years, according to three of Michigan’s…
admin@francoOctober 21, 2022
To Release or Not Release? 9-Point Press Release Checklist ![]()
Distributing a press release doesn’t guarantee coverage, but to cut through the noise to grab…
admin@francoAugust 24, 2022
Six Tips To Get Media Coverage When You Don’t Have News ![]()
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
How to Secure Speaking Opportunities for Events in 2022 & Beyond ![]()
No matter what format events take, expert voices always play a valuable role. Securing speaking…
Catherine PaceJune 22, 2022
Integrated Communications Tips, Tricks & Trends for 2022 ![]()
Rather than setting resolutions, our focus this year is reflecting and reframing the way we…
Lexi TrimpeJanuary 7, 2022
Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker Shortages ![]()
To say the last 18 months have been a challenge is an understatement. There’s been…
Catherine PaceNovember 18, 2021
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes ![]()
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
Communications is More Valued Than Ever – Let’s Keep it That Way ![Integrated-comms-2]()
With the worth of our work more recognized than ever, communicators have the opportunity to…
Nikki LittleAugust 19, 2021
