Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate Partnerships ![]()
As integrated communications professionals, we know words matter. What you say, matters. But Adidas has…
Lexi TrimpeOctober 26, 2022
Michigan’s Top Political Journalists: Reporting Environment Has Changed, Mission Has Not ![]()
Covering politics in Michigan has changed dramatically in recent years, according to three of Michigan’s…
admin@francoOctober 21, 2022
Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars ![]()
I’m the founder of A Girls Guide to Cars, the leading automotive site written for…
JaclynBSeptember 26, 2022
To Release or Not Release? 9-Point Press Release Checklist ![]()
Distributing a press release doesn’t guarantee coverage, but to cut through the noise to grab…
admin@francoAugust 24, 2022
Six Tips To Get Media Coverage When You Don’t Have News ![]()
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek ![]()
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders…
JaclynBAugust 8, 2022
Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine
Editor’s Note: Since this profile of Lauren Fletcher was originally published on July 25, 2022,…
JaclynBJuly 25, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
How to Secure Speaking Opportunities for Events in 2022 & Beyond ![]()
No matter what format events take, expert voices always play a valuable role. Securing speaking…
Catherine PaceJune 22, 2022
Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews ![]()
I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage…
JaclynBJune 21, 2022
