What the McDonald’s CEO Video Reminds Us About Social Media Marketing 
Learn why authenticity matters on social media and how quickly online audiences can reshape brand…
Catherine PaceMarch 24, 2026
The Ins & Outs of Digital Marketing for 2026 
After reviewing more than 50 industry sources from Deloitte, Google and other leading research firms,…
Lexi TrimpeMarch 3, 2026
A Marketer’s Guide to LinkedIn Newsletters 
Learn more about the importance of LinkedIn newsletters, best practices for getting started and why…
admin@francoMay 6, 2025
TikTok’s Impact Through a Gen Z Lens 
Integrated Communications Intern Nina Scarpelli weighs in on the impact of TikTok and how marketers…
Nina ScarpelliFebruary 26, 2025
The Vibes are Off: How Marketers Can Navigate the TikTok Ban 
Explore the timeline of events related to the impending TikTok ban and what marketers can…
Lexi TrimpeFebruary 13, 2025
Launching TikTok for The Salvation Army Southeastern Michigan Thrift Stores 
Explore how Franco launched TikTok for The Salvation Army Southeastern Michigan Thrift Stores to boost…
admin@francoJanuary 3, 2025
How YouTube Golf Influencers are Growing the Game 
The people behind highly successful golf channels are not just amateur golfers – they are…
Ryan SoleckiMay 30, 2024
Organic Social Media in 2024: What Works & What Marketers Should Leave Behind 
Explore best practices for organic social media in 2024 including where marketers should shift their…
Catherine PaceApril 18, 2024
Phishing Out the Truth: Facebook Scams & Threatening Notifications 
Explore these steps and tools to identify Facebook scams and threatening notifications to keep your…
Kaiti HornOctober 18, 2023
The Evolution of X: When to Sunset Your Social Media Presence 
Before you make any decisions on whether to sunset your X account, it's crucial to…
Lexi TrimpeOctober 11, 2023
