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Consumer

Franco’s wide range of consumer-facing programs has led to some of our most diverse and recognized local and national campaigns. These programs begin with research and planning and span beyond strategy and implementation to include results analysis, benefiting the client long after the campaign ends.

From integrated communications programs that generate awareness for grand openings to media relations training and marketing strategies that empower consumer brands to overcome constantly evolving sales challenges, our team clearly understands B2C marketing and businesses’ communication needs in today’s consumer-first era.

Propaganda vs. PR: Debunking Myths and Embracing Responsibility

| Consumer, Public Relations | No Comments
Is it PR or propaganda? Our Integrated Communications Manager Cayce Kosch explores balancing effectiveness with integrity.

What Spirit Airlines Got Right and Wrong in Its Bankruptcy Announcement

| Consumer, Crisis Management, Public Relations | No Comments
Senior Integrated Communications Specialist Alexis Schuchert reflects on the Spirit Airlines bankruptcy announcement.

How YouTube Golf Influencers are Growing the Game

| Consumer, Social Media | No Comments
The people behind highly successful golf channels are not just amateur golfers – they are master marketers. See why it works.

Let us put our consumer industry expertise to work for you.