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Consumer

Franco’s wide range of consumer-facing programs has led to some of our most diverse and recognized local and national campaigns. These programs begin with research and planning and span beyond strategy and implementation to include results analysis, benefiting the client long after the campaign ends.

From integrated communications programs that generate awareness for grand openings to media relations training and marketing strategies that empower consumer brands to overcome constantly evolving sales challenges, our team clearly understands B2C marketing and businesses’ communication needs in today’s consumer-first era.

frankly… Episode 97: Community Is an Output, Not an Input

| Consumer, Podcast | No Comments
Dan and Rachel explore how authentic community, strong brand experiences and business alignment shape effective consumer marketing with Ali Weiss.

When the Lights Go Out: What Spirit Airlines’ Shutdown Reveals About Crisis Communications in 2026

| Consumer, Crisis Management | No Comments
Learn how Spirit Airlines’ shutdown highlights the importance of empathy, stakeholder trust and proactive crisis communications.

Propaganda vs. PR: Debunking Myths and Embracing Responsibility

| Consumer, Public Relations | No Comments
Is it PR or propaganda? Our Integrated Communications Manager Cayce Kosch explores balancing effectiveness with integrity.

Let us put our consumer industry expertise to work for you.