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Professional Services

Like many professional services, integrated communications is not one-size-fits-all. Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our company history.

We’ve helped professional service firms in various industries – including legal, accounting, automotive retail and small business – build awareness and credibility, and most importantly, acquire new leads and business through a variety of marketing and communications efforts.

From launching several virtual workshop series, to developing robust content, to building thought leadership, to navigating difficult social media crises, our team of experts is equipped to meet professional service organizations where they are today and get them where they need to go tomorrow through strategic, integrated communications.

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January 30, 2025

Celebrating Franco’s 60th Year with an Integrated Communications Campaign

See how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign that combined creative branding with earned, shared, paid and owned media.
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August 28, 2023

Interior Design Strategy E-Newsletter Segmentation Leads to Increased Open Rates

Explore how Franco transformed client Concetti's email marketing segmentation to increase open rates and boost customer engagement.
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February 25, 2021

Masterminding a Virtual Workshop Event for Automotive Audiences

>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an industry leader in predictive analytics and marketing solutions for dealerships and manufacturers - continually found…

Let us put our professional services industry expertise to work for you.