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How to Execute a Successful Virtual Product Launch Marketing How to Execute a Successful Virtual Product LaunchIn the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…Dan HornMarch 1, 2021
Owned Media Strategy: What it is and Why it Matters Marketing Owned Media Strategy: What it is and Why it MattersThe word “media” has become an insanely popular buzzword. Think about it – there’s social…Nikki LittleFebruary 9, 2021
Paid, owned and earned media – Finding the right balance Public Relations Paid, owned and earned media – Finding the right balanceAdvertising and public relations can work together to find the perfect balance of paid, owned…Nikki LittleNovember 14, 2013