The Evolution of X: When to Sunset Your Social Media Presence 
Before you make any decisions on whether to sunset your X account, it's crucial to…
Lexi TrimpeOctober 11, 2023
4 Ways to Re-Inspire Your Social Media Strategy 
Social media is a critical pillar of any integrated communications plan. When used strategically, it…
admin@francoFebruary 15, 2023
3 Truths of Social Media Benchmarking (Plus 3 KPIs to Track!)
For as long as brands have been active on social media, communicators, marketers – and…
Lexi TrimpeJuly 28, 2022
4 Steps to Launch a Successful Employee Advocacy Program on Social Media 
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
Digital Summit Detroit Takeaways on Content, Social & Search 
What marketers can learn about social media from DJ Khaled and Drake. Reach and frequency…
admin@francoOctober 14, 2019
Writing for Social Media in a PR World 
In our constant search for more ways to watch cat videos, society has stumbled upon…
Nikki LittleJanuary 30, 2017
