Detroit Bar City: Esquire’s honor is liquid gold, no surprise to this PR pro

While the news came with much fanfare and excitement, I wasn’t exactly surprised to hear Detroit had been dubbed the Bar City of the Year by renowned cocktail writer David Wondrich at Esquire magazine. After all, the city that spawned classic cocktails like The Last Word and where speakeasies dared defy Prohibition laws in the[…]

Franco takes on Detroit: Joe and Dan’s trip to Comerica Park

Team Franco is an active bunch. Many of us jump at the opportunity to support our coworkers by attending various client events, such as a Craft Beer Expo at the Royal Oak Farmers Market, a springtime in Paris themed fundraising gala at the University of Michigan and, as the title suggests, an on-field ceremony at[…]

Creating meaningful, social media-worthy content for B2B companies

Social media is a valuable and versatile tool for companies to connect with a number of different audiences. As different social networks evolve, businesses in more industries have seen the ways these sites can help them achieve their own objectives. Although social media marketing has its roots in business to consumer marketing, social networks are[…]

Telling your story through media relations

Lights, camera, action! My 98 year young grandmother asked me the other day, “What exactly do you do in public relations?” Where do I start? There’s internal/external communications, social media, crisis communications, community relations, and event planning. The list could go on and on, but I thought it would be easier to give her the[…]