Franco is Hiring an Account Executive

Do you have an affinity for all things highly engineered and a knack for uncovering angles that cut through the clutter of today’s media market? If so, Franco needs someone like you! We’re looking for a creative, detail-oriented Account Executive with at least three (3) years experience. Automotive, tech and/or B2B experience required. The ideal[…]

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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going[…]

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Detroit Historical Society CEO shares why Detroit inspires him

We recently had the pleasure to ask Bob Bury, Detroit Historical Society Executive Director and CEO, a few questions about the museum and how Detroit inspires him.   Tell us what’s coming up at the museum: Well you know 2017 is a big year for the city. There’s been a lot of big years for[…]

Franco on the Town

From TV segments to business symposiums, this month we were busy supporting our clients! Marie and Jen attended Avalon International Bread’s bake house tour and interacted with members of the media. James and Pretzel Bell’s Executive Chef, Mike Trombley, stopped by TV20 Detroit to celebrate the restaurant’s one-year anniversary and March Madness specials. Dan and his[…]

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Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you[…]

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Reflecting on Detroit’s Eastern Market

Since its debut in the 1800s, Eastern Market has grown into one of Detroit’s most iconic destinations. With fresh food, restaurants, businesses, art and more, the historic shopping district never falls short of interesting things to do, see or taste. Ed Deeb, who some have referred to as “The Go-To Guy of Detroit, worked for[…]

DBusiness Breakfast Series
Franco team with editor Lee DeVito

Publication tips from an editor

We recently had the pleasure to chat with Lee DeVito, editor-in-chief of the Metro Times, for some insider intel gleaned by plying him with cookies while we asked questions and reveled in his industry insight. Here’s some of what we talked about:   How has digital media changed the Metro Times? Lee said digital media[…]

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Franco Fit Club

Summer bodies are made in the winter, right? Here at Franco, we want to get in better shape and live healthier lifestyles so many of us have made a commitments to eat more nutritious food, hit the gym and drink more water. To that end, we’ve launched Franco Fit Club to help us stick to[…]

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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a[…]