Oh, the places Franco’s automotive team goes

Most automobiles are well-traveled machines, just like the automotive team at Franco! Our automotive clients take our team from shore to shore across the United States and through Canada to attend events and talk to automakers and media representatives near and far. From the steel in your car’s chassis and the material of your soft-top[…]

How Detroit inspires a major corporation’s innovation

Every day at Franco we’re working in this city and finding more stories of innovation, creativity and determination that inspire us. “Detroit Inspires Me” is our way to share what makes us proud to be Detroiters. We recently had the pleasure to talk with Matt Simoncini, President and Chief Executive Officer of Lear Corporation and[…]

Tales from Toronto – My First International Auto Show Experience

In lieu of a 2015 North American International Auto Show recap, I thought it would be interesting to give a glimpse into a different show brought to us by our friends to the north – the Canadian International Auto Show held at the Metro Toronto Convention Centre. I ventured North with a client to take[…]

It’s the Most Wonderful Time of the Year…for Automotive PR in Detroit!

The days are shorter, the weather is cooler – that can only mean one thing for a girl in automotive public relations in Detroit –auto show season is upon us! For those of us who work in and around the auto industry, it’s an exciting and busy time.We saw some great product introductions at the[…]