My Life in PR: What retail taught me about public relations

I’ve officially been working in the field of public relations for about three years. Prior to my “new” career, I worked in retail management for 15 years. The more I thought about my professional life, the more I realized how much of what I do now, I practiced every day in retail for 15 years[…]

What to wear on your first day in public relations

Second graders, college students, interns and CEOs all face a similar predicament on their first day. They all stand in front of their closets and wonder, “What should I wear?” Public Relations professionals recognize the importance of first impressions. The question of what to wear is the simplest form of branding. What we’re really asking[…]

Brad Pitt – the sweet smell of success

So Brad Pitt is the new Chanel No5 spokesmodel. Is it a branding coup (or “coo,” for those who get a little wobbly kneed looking at him)? Hunky guys have shared the space with beautiful women selling various products, but, ah, a man alone with a bottle of Chanel No5. Now that’s sweet (with a hint of musk). Coco[…]