Franco Launches New Brand

Welcome to Franco! We are proud to reveal the next generation of the Franco brand — a celebration of our past, present and future. Franco has been a leader in public relations in Detroit and beyond for more than five decades. We’re story tellers, but we’re usually helping our clients refine their messages, their strategies[…]

You want to do what? Is that even possible?

Me: Let’s create a Kid Rock pizza with his Badass beer, and have an official day created for Buddy’s Pizza. Client: That’s a great idea, but can we do that? Me: Why not?! Results: Kid Rock approved a Badass Detroiter Buddy’s Pizza. Kid Rock was spotted wearing a Buddy’s Badass Pizza shirt on the JumboTron[…]

Never Underestimate the Power of a Professional Organization

I remember a conversation I had with a mentor about two years ago. She had a connection with the International Association of Business Communicators (IABC) for more than 15 years. What she said stuck in my head, “All of the jobs I’ve ever had, have come from IABC.”  I was already a member of Public[…]

Finding value in an internship

You just graduated from college, maybe even summa cum laude. But, if you don’t have experience in your field, finding a job can be a daunting task. The easiest way to get that much needed experience is to find an internship. In fact, it’s best if you have a few! In public relations, interning at[…]