Tag Archives: communications

You want to do what? Is that even possible?

Me: Let’s create a Kid Rock pizza with his Badass beer, and have an official day created for Buddy’s Pizza.

Client: That’s a great idea, but can we do that?

Me: Why not?!


  • Kid Rock approved a Badass Detroiter Buddy’s Pizza.
  • Kid Rock was spotted wearing a Buddy’s Badass Pizza shirt on the JumboTron at a Detroit Lions game and in the liner notes for his Rebel Soul album.
  • The City of Detroit deemed June 23 as Detroit Buddy’s Pizza Day.
  • Local and national media coverage of the Kid Rock pizza.
  • Increased consumer interest to visit Buddy’s original Detroit location to try the Kid Rock pizza.

Hello, I’m a Seven, and I’m here to provide big ideas.

What’s a Seven, you ask? Well, when I took an Enneagram personality assessment with the staff of Franco Public Relations Group, I was, without a doubt, a Type Seven, The Enthusiast, which can be spontaneous, versatile, acquisitive, and very positive. Great. So now that you know I’m a Seven, what does it mean to you?

Franco’s Jim Miller explains Enneagram.

You may have noticed that we all have different personalities. The Enneagram is a useful tool to help identify not only your personality, but how
to recognize and interact with other personalities.

The Enneagram describes nine different world views, which you can learn more about by visiting this Huffington Post article by Karen Leland. There are a variety of questionnaires, which can help you begin to determine your style. The WEPSS and
IEQ are two of the most accurate to consult. Enneagram can be very useful in business to increase emotional intelligence and understand how different styles complement one other.

For instance, when I (a Type Seven) interact with a Type Six personality (Loyalist) it’s important for me to recognize that the Type Six approaches situations with a tactical mindset, while a Seven presents the big ideas and possibilities. A Six can bring balance to a Seven by providing some reality to the big ideas.

Let’s face it, Kid Rock isn’t always going to be willing to be part of some big idea, and that’s when a Six may offer a more realistic approach.

Valerie Atkin, founder, of Wells Street Consulting says, “If you are interested in a quick assessment that identifies behavior, any system will do. If you are interested to learn more about how you develop the strategies that may no longer be effective and what holds them in place, the Enneagram is for you. Identifying your Enneagram style increases your self-awareness and offers a development map for growth. Working with it will increase your level of compassionate understanding for others (and yourself), and significantly increase your effectiveness as a leader, team member, salesperson, or parent.”

Well, I’m off to share some big ideas and figure out how to get a hippo in a hot air balloon… or not. We’ll see what my Type Six co-worker has to say about it.

Jim Miller is a publicist at Franco Public Relations Group. You can reach him at (313) 567-5029 or miller@franco.com. Follow him on
Twitter at @JimMiller76.

Never Underestimate the Power of a Professional Organization

Networking is just one of the benefits of being in a professional organization.

I remember a conversation I had with a mentor about two years ago. She had a connection with the International Association of Business Communicators (IABC) for more than 15 years. What she said stuck in my head, “All of the jobs I’ve ever had, have come from IABC.”  I was already a member of Public Relations Society of America (PRSA), but I thought that it might not be a bad idea to check them out.

I’m glad I did.


 “College isn’t the only place to go for ideas.”

Helen Keller

Through my involvement with PRSA and IABC, I have attended a number of workshops and seminars. Most were low-cost or even free to members and provided continuing education in my field. Workshops helped me harness the power of 140 characters to get a message across; a panel of bloggers gave advice on how to pitch to them.

“In learning you will teach and in teaching you will learn”
Phil Collins

Professional organizations also provide mentoring. Whether you are new in your career or a seasoned veteran, mentors can provide great insight. Being a new professional in the industry, I’ve been able to talk to someone who can walk me through tough situations, assure me that everyone is not perfect and give me invaluable advice. A mentor has been in my shoes and knows what it takes to make it. Someone who’s new in public relations can introduce ideas to seasoned veterans. They enjoy hearing new ideas that they could utilize in their own company.

My advice is to take advantage of these opportunities. The field of public relations is an industry that needs to keep up with technology and emerging trends. Being part of an organization that understands these trends is invaluable.

 “A wise man will make more opportunities than he finds.”
Francis Bacon

Often, agencies or businesses will post open positions exclusively on professional organizations’ websites before posting to others. This is just one more of many perks of membership.

I didn’t get my job at Franco on my own. I had a little help. No, it wasn’t divine intervention or luck.  It was because of my involvement with PRSA that I found the job posting on its website. Sure, my skills and background landed me the first interview. But I became aware of the opportunity because of my association with PRSA.

I’ve found tremendous value in professional organizations. I landed my dream job at my dream company all because of my involvement with PRSA and IABC.

Do you belong to a professional organization? What benefits have you found useful?

Andrea Kenski is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5092 or kenski@franco.com. You can also follow her on Twitter: @detroitcitygrrl.

Finding value in an internship

Our current interns, Erin and Dan, are busily working on their projects for the week.

You just graduated from college, maybe even summa cum laude. But, if you don’t have experience in your field, finding a job can be a daunting task. The easiest way to get that much needed experience is to find an internship. In fact, it’s best if you have a few!

In public relations, interning at a nonprofit, corporation or agency will give you very different experiences.  If you are searching for your first internship, check out 4 tips for breaking into the world of public relations.

At Franco, we look for interns who are at least juniors in college and have already had a couple internships.  It’s an invaluable experience that could lead to future employment. It’s the longest job interview you’ll ever have – take it from two previous interns!  Here are a few skills you’ll pick up while interning with Franco:

Learn how to manage your time

Agency work is very fast paced, and you’ll rarely have down time. Franco interns have the opportunity to take part in agency and account team meetings, visit clients, sit in on conference calls, draft news releases and build media lists. A Franco internship is not a “coffee internship.” You’re given real responsibilities and serve on account teams, which is why and how you’ll learn to manage your time.

Improve your spoken communication skills

As Michelle Zdrodowski noted in her blog on interpersonal communication, sometimes it is better to pick up the phone than it is to send an email. If you need to provide urgent information, sometimes it’s quicker to make a call than to type it out. Phone calls are also more personable, so it’s easier to convey your message.  At Franco you get to talk to a lot of people — clients, media and suppliers.

Improve your written communication skills

A huge part of public relations is communicating a message through the written word. Our interns have the opportunity to draft media materials including press releases, media advisories, executive biographies and speaking points. Franco’s experienced account team members edit and provide feedback.

Build relationships with the media

Franco interns have the opportunity to contact the media with client news.  While it can be nerve-racking the first few times, after you’ve had some practice it comes naturally.  And you always have Franco’s media relations experts guiding you along the way. From creating a media list and pitching the news to attending TV segments and clipping the results, you’ll see how media relations work from start to finish.

What do you think are the most valuable things to learn from an internship? We’d love hear your thoughts.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.

Marie Stawasz is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5201 or stawasz@franco.com. Follow Marie on twitter @MarieStawasz.