Tag Archives: Detroit Tigers

Franco On The Town – August Edition

During the month of August Franco worked with a golf legend, sang along with a rock legend and met a baseball legend, and that’s not even the half of it!

Brittanie, Rene, Jen and Sasha spent the day representing Franco at the Country Club of Detroit coordinating media for the Turning Point Invitational. The annual golf event is held by Cornerstone Schools and serves as the charter school’s largest fundraiser. This year, golf great Jack Nicklaus hosted the event and helped raise more than $3.3 million for the Detroit charter school.

BC RC SR JS at TPI

Tina and Erica enjoyed the sunset at the Scott Fountain on Belle Isle Park at the Belle Isle Conservancy’s Sunset at the Scott on Aug. 17. Proceeds from the event go toward replacing the Pewabic tile mosaic on the fountain basin.

ES TK at Scott Party

Tina and her husband came out for the last Chevrolet Rockin’ on the Riverfront concert staring Bret Michaels.

TK at Bret Michaels

Rene snagged a picture with Detroit Tiger alum Dan Petry at Comerica’s VIP Tigers party. She even tried on his 1984 World Series ring! “It was really heavy.” – Rene

RC at Comerica VIP Tigers party

Geoff snapped a selfie at the Woodward Dream Cruise while working on behalf of Franco client SMDI, visiting the Cooper Tires booth. “I may not have won free tires, but I had a lot of fun live-tweeting the event and getting great pictures of classic cars. “ – Geoff

GG at Dream Cruise

One of Franco’s fall interns, Rachel, posed with HOUR Detroit Magazine Managing Editor Dorothy Hernandez at the Fox 2 studio for a cooking segment from the August issue.

RB at FOX2 cooking segment

Some of Franco’s powerful women Rene, Erica, Marie and Ann Marie attended the Dbusiness Breakfast Series “Powered by Women”  at the Great Lakes Culinary Center.

RC ES MS AMF at DBusiness breakfast

Lauren and Joe celebrated another successful Comerica Hatch Detroit Contest season. Beginning in May, the two helped launch the 2016 Comerica Hatch Detroit Contest where entrepreneurs from across Detroit submitted their business plans in hopes of winning $50,000 from Comerica Bank and more than $200,000 in pro bono services from Hatch Detroit and its partners to open a brick and mortar location in Detroit, Highland Park or Hamtramck. After more than 150 entrepreneurs submitted to the contest, the submissions were narrowed to 10 semi-finalists and public voting determined the top four. At the end of August, the four contest finalists, Bird Bee, Meta Physica Massage & Sauna, Corbé  and Coriander Kitchen & Farm, pitched their business plans live to a panel of judges at the Hatch Off event in hopes of winning the $50,000 from Comerica Bank. At the event, Lauren and Joe assisted with media relations and helped announce Meta Physica Massage & Sauna as the 2016 Comerica Hatch Detroit Contest winner.

JF LC at Hatch

Lauren and the CBRE Franco team helped deck out the GM Wintergarden in décor for GM’s Global Health & Safety Week. Here, Lauren is attempting to make a bow out of caution tape.

LC making bows for Health and Safety week

Elizabeth, Sasha, Lauren, James, Adriane and Rachel all pitched in at GM’s Health and Safety Fair on Aug. 31.

Health and Safety Fair

Franco On the Town – July Edition

The month of July took Franco to Oregon, local events and we even had a chance to play with puppies.

Marie and Jen celebrated Buddy’s 70th anniversary with the unveiling of a new mural outside the original location on the corner of Six Mile and Conant in Detroit. Detroit Street Artist Fel3000ft painted an original art piece that blends directly into the sky.

JS and MS at Buddy's mural

Pictured left to right: Jen, Wes Pikula – Buddy’s Pizza vice president of operations, Michelle Lawton – Buddy’s Pizza marketing director, Marie, and Fel3000ft – Detroit street artist and muralist.

Jermaine got a tour of the Fox 2 truck during a live shot at Belle Isle for the 34th annual Metro Detroit Youth Day.

JM at MDYD

Brittanie took photos at Metro Detroit Youth Day. Here she is catching some great shots of kids in the boxing ring.

BC at MDYD

Ann Marie gave the camera a big smile while checking out a RAV4 Hybrid  at NWAPA (Northwest Automotive Press Association) Drive Revolution in Portland, OR.

AMF at NWAPA

Mary captured playful moments at Pathways Academy’s daycare photo shoot to help promote the Detroit charter school. Pathways Academy is geared toward 7th through 12th-grade pregnant or young parents.

Pathways photo shoot

Dan, Andrea and Lauren pause for a photo during Comerica Bank VIP Party at Cheli’s Chili. The Franconians are using their event knowledge at every Saturday Detroit Tigers home game.

DH, AK, LC at Comerica VIP Party

Tina got her puppy fix in during Pet Day On the Plaza. She spent time with this adorable Puggle (the offspring of a beagle and a pug).

“This is me and my new boyfriend, Louie.” – Tina

TK On the Plaza - puppy day

Mary and Rene enjoy some sunshine on a Fisher Building balcony overlooking downtown Detroit during a recent building photo shoot.

MP and RC at Fisher building

Elizabeth, Mary and Rene joined communications professionals from throughout metro Detroit at the DBusiness Breakfast Series. Guests enjoyed a presentation from Tom Wilson, president and CEO of Olympia Entertainment, detailing plans for the new Little Caesars Arena and the city of Detroit.

ERS, MP, RC at DBusiness Breakfast series

50 Reasons why we love the D

The D. Motown. Detroit Rock City. The Motor City. D-Town. The 313.

Untitled design

No matter what you call it, Detroit is my city. When I was growing up, my parents would drive my sister and I downtown to experience the arts, culture and sports thriving in our city. From Red Wings and Tigers games to The Marriage of Figaro and meals at the New Parthenon in Greektown, we were always in the D. I made a ton of Detroit memories long before I dreamt of working in the Ren Cen.

With Valentine’s Day around the corner, I wanted to share why I love the city:

1.  We’re a comeback city. An understanding of your roots is the first step to a brighter tomorrow. Detroit was founded on industry, and today we not only acknowledge our past, we continue to grow and evolve it, shaping our city’s future.
2. Arts and culture are thriving. From the Detroit Historical Society and Detroit Institute of Arts to the Detroit Symphony Orchestra and MOCAD, no matter where you look the city’s community of urban artists, hipsters, residents and business professionals, can be found celebrating Detroit’s rebirth through creativity.
3. Opening Day Tigers baseball is practically a citywide holiday. All Detroiters LOVE Tigers baseball. Come downtown on opening day and you’ll see the city at its finest. People of all walks of life can be found eating, drinking and being merry throughout the day. It’s like Christmas.
4. There ain’t no eats, like Detroit eats. All you need to know about the food scene is always get your coneys at Lafayette and eat your pizza square. Just kidding – Detroit’s dining scene is way more complex than that, but definitely choose Lafayette Coney Island and Buddy’s Pizza when in doubt.
5. Detroiters are genuine. There’s no sugar coating it. Detroiters have been through a lot. From the country’s largest municipal bankruptcy and economic recessions, Detroiters have learned how to cope with difficult situations with maturity and a matter of fact attitude. Ask us what we think – we’ll tell you the truth.

That just barely scratches the surface of why I love Detroit, but I thought it’d be fun to find out some of reasons my colleagues love the D too. Here’s a glimpse of what some of them had to say:

Patricia Adanti-Joy, vice president
6. The view of the Detroit River from my 400 tower, 10th floor, Renaissance Center office.
7. The excitement of driving onto and around Belle Isle Park in my work with the Belle Isle Conservancy.
8. Detroit dining and entertainment staples – like Greektown, Cobo Center, London Chop House – continuing to thrive.
9. Visionaries, like Dan Gilbert and the Ilitch Family, who are doing amazing things to revitalize Detroit.
10. All the great professionals I have the privilege to work with here at Franco.

Stephanie Casola, account manager
11. The sunrise over an international riverfront every morning.
12. The ever-growing and impressive Detroit food scene. We’re so spoiled by it.
13. Detroit’s access to amazing Michigan-made craft beer.
14. It’s tenacious, creative, talented and hard-working people.
15. That it’s a city big enough to have and attract an array of culture but still small enough so you don’t feel lost in the shuffle of it all.

Elizabeth Robbins – Sabourin, account manager
16. Pewabic Pottery – My first PR job out of college was at Pewabic Pottery and it provided my Detroit education. I love taking a piece of it with me everywhere I go.
17. DeVries Cheese Shop in Eastern Market.
18. Santorini in Greektown.
19. The Sports.
20. The Old Shillelagh in Greektown.

Lauren Connor, assistant account executive
21. Our sports teams
22. Campus Martius
23. Restaurants
24. Mercury Burger Bar
25. Proximity to the riverfront

Sarah Kornacki, PR coordinator
26. There are so many pockets of culture and interest in unexpected places.
27. Wanting to improve Detroit/being proud to be a Detroiter is a well-accepted stance to take. Getting to be a part of it is really cool.
28. Graffiti art, like in Eastern Market.
29. Events like the Detroit Design Festival and the Downtown Hoedown.
30. Architecture. There’s some pretty stuff ’round here!

Joe Ferlito, account manager
31. Great Restaurants
32. Building Architecture
33. The Riverwalk/Riverfront
34. Revitalization
35. Positive News

Andrea Kenski, senior account executive
36. Detroit Tigers baseball.
37. The energy of those who live, work and play in the city of Detroit.
38. New restaurant/bar openings (almost daily, it seems).
39. Feeling like I’m playing a small part in Detroit’s comeback.
40. The awesome fact that I work in Detroit….makes me feel like a badass.

Daniel Stocking, account executive
41. Culture
42. Entertainment
43. Food
44. Architecture
45. History

Daniel Horn, account executive
46. The Innovation – The community is very supportive of local businesses with new ideas. There is such a wide variety of creative companies constantly popping up, some of which can only be found here.
47. The Music – There’s so much of it! And such a great variety. From jazz, blues and Motown to punk, electronic and rock, there are venues, artists and record stores for anyone.
48. The Food – Again, there’s a little of something for everyone. From coneys to classic Detroit pizza like Buddy’s to fine dining options, there’s enough to try something new and awesome all the time.
49. The Cars – Being a car guy, I love the automotive history of Detroit and being so close to all of the innovations in the industry.
50. The Opportunity – The city is growing, and I love seeing people stepping up to bring new people, businesses and opportunities to the area.

Why do you love Detroit? Share your thoughts in the comments section below.

Marie Stawasz is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5201 or stawasz@franco.com. Follow her on Twitter @MarieStawasz.

 

 

Re: View Detroit – Corktown

Not only is Corktown Detroit’s oldest neighborhood, its tenants are known for putting Detroit on the national food and entertainment map. Here’s a photo* tour of the most acclaimed spots in this quaint and quirky district:

*Disclaimer: due to Michigan springtime, these photos are a bit drab…but trust me, the neighborhood is anything but.
Mudgie’s

 

 

 

 

 

 

 

The soup and sandwiches at Mudgie’s Deli are the bomb. Don’t believe me? Just ask…anyone. The menu is packed full of local products, organic ingredients and combinations to satisfy any diet restriction. Personal fave: Sho’Nuff. Description: house roasted turkey breast, Neuske’s nitrate free cherrywood smoked bacon, house-made strawberry cream cheese, baby spinach and Slow Jams strawberry preserves on multi-grain bread.

Train Station

 

 

 

 

 

Unfortunately, photos of Michigan Central Station have defined Detroit in many national publications. Symbolizing demise, ruin and neglectful management, this building has been vacant since the late-1980s but has seen some updates as of late: the installation of three windows! No one has been able to pinpoint what these “renovations” mean. Hopefully owner and transportation emperor Matty Moroun will dish soon.

Slows BBQ

 

 

 

 

 

 

 

Oh Slows Bar BQ, you have captured the tastebuds of foodies from numerous national media outlets including the Travel Channel’s Adam Richman, The New York Times and National Geographic Traveler. I’m only somewhat ashamed to say that I’ve only ever ordered the Yardbird. It is the BEST sandwich I have ever had; chicken, cheese, mushrooms and magic on Texas toast. If you haven’t been to Slows yet, go.

Nemo’s

 

 

 

 

 

 

For me, Nemo’s is nostalgia. They make a mean (and cheap) beef patty that is the perfect complement to a pre-game brew. Bonus: shuttle service. Nestled just a few blocks from the empty lot that once was Tiger Stadium, this place used to be the go-to spot before Detroit Tiger’s games and for many still is. In my family, we stop at Nemo’s before we go to any sporting event in Detroit.

Green Dot Stables

 

 

 

 

 

 

Green Dot Stables, or GDS as we’ve nicknamed it, is a favorite after-work joint. They have amazing and weird sliders. For around $10, you can mix and match a few burgers and enjoy a local craft beer all in under 30 minutes. Must try: the Korean, PB and J and whatever the “Mystery Meat” of the day is.
So, what I’m trying to say is I really like the food Corktown has to offer. See also: Sugar House, Astro Coffee and Mercury Burger Bar.

Here’s what some notable out-of-towners have to say about Corktown:
• bon appétit: Eat, stay, drink, fuel, snack, repeat.
• Wall Street Journal: “Young entrepreneurs have homed in on Corktown’s main drag, which is now dotted with small businesses: a nationally acclaimed barbecue joint, a burger bar, a craft-cocktail nightspot and a hip coffee shop.”
• Martha Stewart online: “Today, the entire block is bustling with new businesses. Charming side streets lined with candy-colored Victorians and a vibrant food scene.”

Genna Young is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5014 or young@franco.com. Follow her on Twitter at @GennaYoung.

Four tips for taking newsworthy event photos

Custom T-shirts are a low-cost way of visually incorporating your brand into a story. Bonus points if you can come up with a catchy saying to go on the shirts. Photo credit: Angela Hernandez.

It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging.

So you had your event and no media came, now what? As PR people, we can assist reporters by not only providing follow-up content such as a press release, but also providing high-resolution, newsworthy photos for their use.

Here are four things to keep in mind when taking photos for media use:

Don’t focus on the obvious shot. PR photos tend to be more traditional (think ribbon cuttings and check presentations), but those shots are overused and underrated from a news standpoint. Get creative, look for different angles and try capturing more candid photos. You can save the ribbon cutting photos for the annual report.

Capture the brand visually. Photos always increase the likelihood your brand will be tied to a story (especially if you’re the one taking the photos). Display the brand visually by having volunteers wear logo T-shirts or positioning company banners around the event space. While you don’t need to have your spokesperson wear a branded baseball cap to every event, it never hurts to keep an extra one or a t-shirt on hand.

Organize your subjects. During an event it can be challenging to bring together all your dignitaries at the same time, let alone position them for a proper shot. However, the few minutes it takes to set up a great shot will pay off in the long run. Position people from the same organization next to one another and make sure subjects are arranged in clearly defined lines to help make it easy to write a logical photo cutline. Of course, make sure you take down everyone’s name and title. It’s much more difficult to track down identification of individuals after an event is over.

Photos should tell part of the story, so try to capture candid moments as opposed to staged shots. In this photo, a child shares an educational experience with an instructor at Detroit’s Pewabic Pottery. Photo credit: Angela Hernandez.

Make sure the file is high resolution. Last but certainly not least, you need to make sure your image is high resolution print quality. Most digital cameras have a file format setting that will allow you to choose the size and file type of your picture. Make sure you’re using the maximum size available, which will give flexibility in how the photo is used and ensure it won’t be pixilated upon enlargement. It’s easy to reduce the size of a file, not so much the opposite.

With today’s technology, taking good photos is easier than ever. Just ask the guy from that Panasonic commercial. Of course there is so much more that goes into making a great picture than just pushing a button. But no matter what your skill level is, taking an active role in composing your photographs is one of the best ways to improve your shots and increase the likeliness they’ll be used by media.

What tips do you have for taking great pictures?

Angela Hernandez is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5008 or hernandez@franco.com. Follow her on Twitter at @AngelaHernandez.