Donald Trump

Election 2016: The Power of Earned Media

DISCLOSURE: This is not a partisan post, an endorsement for a particular candidate, or a political rant. This is about the power of PR, more specifically, the power of earned media, something I speak about frequently in my business as president of Franco. We’re often asked to measure the value of media coverage, or to[…]

Paid, owned and earned media – Finding the right balance

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned[…]