Frozen Berries

Winter is Coming: 5 tips for holiday PR

You may hate the headline of this blog but, you cannot ignore the reality that winter and the holidays are, in fact, coming. Now is the time for PR pros to set their sights on this ‘most wonderful time of the year.’ Here at Franco, we have a lot of clients whose business peaks during[…]

Field of Dreams Is Not A Good PR Case Study: Consider Events

“If you build it, he will come.” Obviously a great premise for a Hollywood blockbuster. Who wasn’t captivated by Kevin Costner’s tenacity in building a ball field, inspired by the ghosts of baseball past who assured him by merely converting his Iowa corn fields into a diamond that his deceased father would return to right[…]

Tales of an Event Planner: Wedding Planning the PR Way

On December 25, 2013, my client list got a little bigger. It wasn’t a nonprofit organization or corporation. It was a bridal client, and that person was me. When Joshua and I first started dating, he told me a story about penguins. When a male penguin wants to spend the rest of his life with[…]

Public Relations Lessons from a Data Conference in Vegas

Last month, Tina Sullivan and I were lucky enough to escape the cold to support DataFactZ in Las Vegas for the 2015 MicroStrategy World Conference. The data conference brings some of the top data professionals from around the world together for educational sessions and demonstrations of MicroStrategy analytics software. As part of our data conference[…]

PR vs. the World: Why I believe a PR pro has the best job

Don’t let my headline give you the wrong impression. Working in public relations is not, by any stretch of the imagination, an easy job. PR pros are guilty of working long hours on tight deadlines under immense stress. The job is challenging, unforgiving and . . . the best job ever. For those of us[…]

Tales from the Road

Last summer I detailed my adventures with convertibles and crustaceans while driving up the New England coastline with the Haartz Corporation. Now that we are in the middle of summer, my travel plans are kicking into full swing. From coast to coast, it’s gearing up to be a busy summer. In May, Franco’s automotive team[…]

Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any[…]

Franco gives back

Giving back. Corporate responsibility. Philanthropy. I’m sure these are all words you’ve heard before. At Franco, we often help our clients identify opportunities to give back to the community. Giving back is not a requirement, but it’s the right thing to do. And we do it too. Recently, Franco helped Rebuilding Together Oakland County promote[…]

Keep your sanity (and hair) while planning an event

I love event planning. It’s an art. An event planner needs to possess certain skills to host a successful event, such as attention to detail, organization and the ability to be flexible. Out of all my job responsibilities at Franco, event planning is my favorite. I’ve planned smaller events, but never a large event for[…]