Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started[…]

NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.[…]

9 Moments From TEDxDetroit That Will Make You Want To TEDx Everyday

Just one week ago Detroit entrepreneurs, musicians, comedians, nerds, artists and doers congregated at the Fox Theater for TEDxDetroit 2015 to share their new ideas, inventions and points-of-view. It was a day filled with explosions, standing ovations and tears. I was lucky enough to get asked to help my fellow Franconians, Stephanie Casola and Marie Stawasz[…]

Keep your sanity (and hair) while planning an event

I love event planning. It’s an art. An event planner needs to possess certain skills to host a successful event, such as attention to detail, organization and the ability to be flexible. Out of all my job responsibilities at Franco, event planning is my favorite. I’ve planned smaller events, but never a large event for[…]