Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm

Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word “different” in each of those sentences has special meanings in each context. Trust us, we know. As Detroit’s original PR and marketing firm, we’ve pioneered writing for each purpose – especially as consumer tastes and the media landscape have changed
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Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
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Franco on the Town

This month, Franco crushed it at NAIAS, networked and learned some healthy recipes! Ulliance‘s Chef Paul dropped by Franco to cook us a lovely meal and shared some healthy recipes to help us kick off Franco Fit Club. With a little help from SMDI‘s coffee bar, Erica excelled at the 2017 North American International Auto
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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting
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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all
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Inspired by TEDxDetroit

“When you share your story in the presence of a community, you have the power to change lives.” TEDxDetroit speaker Satori Shakoor Thank you, TEDxDetroit for shining your light on the greatness of this city and our people. There is nothing like being among a group of Detroiters with good ideas and good intentions who
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Franco Launches New Brand

Welcome to Franco! We are proud to reveal the next generation of the Franco brand — a celebration of our past, present and future. Franco has been a leader in public relations in Detroit and beyond for more than five decades. We’re story tellers, but we’re usually helping our clients refine their messages, their strategies
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