The Franco Salvation Army Team

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]

NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.[…]

What “The Karate Kid” can teach you about public relations

As a child of the 80s, I often relate movies, music and other pop culture references to my daily life. Case in point: During my bi-weekly discussion with our intern, Sarah, we were going through her weekly public relations tasks. My brain scanned the vast 80s trivia knowledge and it dawned on me. I was[…]

4 ways to benefit from networking in PR, online or in person

Have you noticed that networking is no longer confined to a roomful of professionals in suits anymore? It can happen in almost any environment, and very often occurs online. In the PR world, and here at Franco Public Relations Group, we connect regularly on sites like Facebook, Twitter and LinkedIn.   Whether I’m attending an[…]