9 Tips for Office Fall Cleaning

Fall is officially upon us. While we usually hear the term “spring cleaning,” we think fall cleaning is just as important. Try these tips to get your work space tidy and ready to take on the fall and winter seasons. 1. Clean and organize your work space We’re approaching that time of year where the[…]

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10 Reasons Why Franco is Cool

Franco was recently named as one of Crain’s Cool Places to Work so we wanted to let the world know our favorite things about working here. We asked around the office to figure out what makes Franco so cool. 1. Franco is friendly “I think Franco is cool because we get to work with so[…]

12 Books to Read to Sharpen Your Public Relations Skills in 2015

I recently attended a PRSA Detroit event where Jason Vines (former automotive communications professional for Ford, Chrysler, Nissan and Compuware) spoke about his new book, What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity. Vines gave a great presentation and I ended up purchasing the book for myself. It also got me thinking[…]

Tips for Students on Working with PR Professionals

Recently, I was invited to take part in a networking event called “speed mentoring” hosted by Eastern Michigan University’s Public Relations Student Society of America (PRSSA). Think speed dating, but better. It’s a chance for public relations students to connect with PR professionals by asking questions about resumes, internships, PR jobs and more. It also[…]

Never Underestimate the Power of a Professional Organization

I remember a conversation I had with a mentor about two years ago. She had a connection with the International Association of Business Communicators (IABC) for more than 15 years. What she said stuck in my head, “All of the jobs I’ve ever had, have come from IABC.”  I was already a member of Public[…]

Working with rather than for is key to success

OK everyone, pair up. It’s time for the three-legged potato sack race. Ready…Set…Go! I think we all know the key to running a successful potato sack race is to work together with your partner. Should one person decide not to participate, you are done, and stuck dragging dead weight as you fight to finish. It[…]

Ethical behavior breeds PR success on many levels

Morals, principles, common sense and partnerships all share a common component – ethics. From an early age, we’re taught to play nice with others. If you wouldn’t want something done to you, don’t do it to others is a lesson we learn at a young age. Seems simple, right? It is simple, and in the[…]

4 tips for breaking into the world of public relations

You’re fresh out of college with a degree in public relations. Now you need a job. Public Relations is all about connecting people, but do you know how to connect yourself? Scoring your dream job doesn’t have to be hard as you think. Here are a few tips that will help you stand out in[…]

“Misunderstood” Pirates Give PR Spokespeople a Bad Name

Somali pirates were in the news again recently after two of their hostages were rescued by SEAL Team 6, the free world’s real-life superheroes. A pirate or two confirmed the raid with the media. The pirates’ confirmation was considerably less formal than a couple years ago when the Somali pirates had an “authorized spokesperson.”  Yes,[…]