Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
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Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you
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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a
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Franco on the Town

This month, Franco crushed it at NAIAS, networked and learned some healthy recipes! Ulliance‘s Chef Paul dropped by Franco to cook us a lovely meal and shared some healthy recipes to help us kick off Franco Fit Club. With a little help from SMDI‘s coffee bar, Erica excelled at the 2017 North American International Auto
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Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,
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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting
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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all
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Five Things I Learned at the Digital Summit Detroit

For the second year in a row, I’ve had the chance to attend the Digital Summit Detroit. This is hands down one of the best conferences I’ve attended and highly recommend that you go if you have the chance. Now that I’ve had some time to process the information and put it into practice, I’m
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