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Five Things I Learned at the Digital Summit Detroit

For the second year in a row, I’ve had the chance to attend the Digital Summit Detroit. This is hands down one of the best conferences I’ve attended and highly recommend that you go if you have the chance. Now that I’ve had some time to process the information and put it into practice, I’m[…]

Office

Franco Launches New Brand

Welcome to Franco! We are proud to reveal the next generation of the Franco brand — a celebration of our past, present and future. Franco has been a leader in public relations in Detroit and beyond for more than five decades. We’re story tellers, but we’re usually helping our clients refine their messages, their strategies[…]

Books

12 Books to Sharpen Your Public Relations Skills in 2016

Following the popularity of last year’s 12 Books To Read To Sharpen Your Public Relations Skills In 2015 post, I figured I should draft my 2016 PR reading list. I had fun reading my picks for 2015 and am looking forward to tackling my 2016 picks. Franco Book Club anyone? 1. Spinglish: The Definitive Dictionary of[…]

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk[…]

PR Pros On-The-Go Stay Organized with These Mobile Apps

If you’ve spent much time in PR or social media you know the importance of organization all-too well. Life in PR moves pretty fast. If you don’t stop and look around once in a while – your client could miss a great press opportunity. All apologies to Ferris Bueller, the truth is, staying organized is[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

12 Books to Read to Sharpen Your Public Relations Skills in 2015

I recently attended a PRSA Detroit event where Jason Vines (former automotive communications professional for Ford, Chrysler, Nissan and Compuware) spoke about his new book, What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity. Vines gave a great presentation and I ended up purchasing the book for myself. It also got me thinking[…]

How to customize a social media strategy for your business

Most professionals don’t start the work day excited to share a post about their business on Facebook or tweet a time-saving tip. They don’t pick up a brand new product or look at a new logo for the first time and think – let’s Instagram this! That’s what social media and public relations professionals do[…]

IABC Detroit Recognizes Franco at Renaissance Awards Ceremony

        Franco Public Relations Group was recently recognized by the International Association of Business Communicators (IABC) Detroit chapter during the 33rd annual IABC Detroit Renaissance Awards Ceremony. The Award of Merit in the media relations category was awarded to The Salvation Army Eastern Michigan Division account team for its work on the[…]