Franco has long served global businesses from our headquarters in Detroit. But at times, our clients need a local PR partner in a global market, or may benefit from industry expertise that we don’t have internally – so we are thrilled to announce that we’ve recently become a member of the Public Relations Global Network (PRGN).
Joining PRGN gives us a platform to collaborate globally with independent agencies, to better service our global clients through local partnerships and to deepen our industry experience.
PRGN is a highly respected group of local PR agencies who partner together to serve the world. PRGN includes more than 50 agencies in 43 countries with 67 office locations, making it one of the largest global networks of independent, owner-operated firms.
What we like most about the network is the close culture between members. This isn’t just a list of PR firms across the world. Member agencies meet frequently to collaborate and build trust. We wouldn’t hand our clients over to just anyone, so this aspect of PRGN is critical to Franco’s culture of care and service excellence.
How did we become Michigan’s exclusive agency member? Prior to being acquired by Franco earlier this year, Bianchi Public Relations (BPR) held the exclusive Michigan market membership. PRGN requires a robust application and vetting process. We made this a priority after the acquisition, and PRGN’s executive committee recently approved our membership.
We’re grateful for the warm welcome into the PRGN community, as they feel Franco’s membership marks another step in the network’s strategic expansion, following recent growth in Taiwan and Spain. Our induction builds on the legacy of BPR while also opening the doors to more clients, industries and integrated services.
Thank you to PRGN for this opportunity! We’re looking forward to continuing the great relationships BPR built as a member and bringing even more industry, national and global expertise to our clients.
