Advertising - Franco

Home » Advertising

Advertising

The tried and true methods of traditional advertising (billboards, print, radio and TV) certainly still have a place in modern-day strategies, but digital advertising has given brands new ways to better target and entice desired audiences. We can help you track your return on investment and keep that newly discovered audience in the pipeline and coming back for more.

With algorithm changes resulting in declines in organic reach and consumers who are increasingly savvy and skeptical of brands, reaching the right person, at the right time, with the right message is paramount. We’re firm believers that paid media should be a core component of your integrated communications mix.

Our Advertising Services Include:

01. Search Advertising/PPC

Every brand aspires to be on the first page of search results – but only those with the strongest content and strategic approach achieve it. Search, or pay-per-click (PPC), advertising is a great way to help users find your brand and ensure you’re the one (not your competitors) providing relevant content related to their searches. Search engine advertising not only strengthens SEO efforts and complements your search engine marketing programs to help increase organic search rankings, but it also provides real-time insights into your most valuable audiences. When PPC targeting is done strategically and with a specific goal in mind, we can drive the right people to your website, analyze their behavior and retarget them later to drive them deeper into the sales funnel – all while engaging them across various devices and platforms to keep you top of mind when it comes time to convert.

02. Social Media Advertising

It’s increasingly difficult to achieve desired results (like driving website traffic) if you solely rely on an organic social media strategy – which is why we recommend complementing your organic efforts with paid social media marketing. Based on the marketing goals you want to achieve, and where your audiences spend time on social channels, we can scale and manage social media advertising campaigns – including creating the strategy, writing copy, recommending targeting and spend, managing and adjusting budgets/copy/targeting as needed and reporting on results. With experience identifying and nurturing audiences across platforms, we assist our client partners with building awareness and driving considerations and conversions through a variety of tactics, channels and ad formats.

03. Digital/Display Advertising

Display advertising helps increase brand awareness to target audiences who don’t yet know your brand or organization and retarget those who do. By showing image or video-based ads to users while they are browsing or shopping on other websites, we can capture a larger customer base and build a strong foundation of loyalty that will protect your brand and help position it as a preferred and trusted choice. A cardinal rule of advertising, known as “The Seven Times Factor,” says as a general rule, potential customers need to see an ad seven times or more before they buy. Display advertising helps keep your brand at the forefront while users visit other websites of similar interest. Display ads can also retarget users who have visited your website previously or engaged with similar digital content and videos.

04. Print and Broadcast Advertising

Depending on your audience, print, radio or TV advertising may be the best medium for reaching the right person with your message. Thanks to our decades of experience working with traditional mediums to generate awareness for our client partners, we have a deep understanding of creating effective print and broadcast advertising campaigns. We’ll help you consider strategy, placement, appropriate budget, voice talent, script writing and anticipated return on investment.

Marketing

September 17, 2024

How Communicators Can Go Beyond Content Generation with Gen AI

While gen AI is incredibly powerful for a variety of use cases including (but not limited to) content generation, the true value of these tools lies in how they can…