Navigating Healthcare Crisis Communications 
Healthcare is an ever-changing and complex industry, combining innovation and growth with significant societal impact…
Lexi TrimpeJune 3, 2025
Rebuilding Consumer Trust Through Proactive Crisis Communications 
Franco has supported many consumer-facing clients with reputation management and crisis communications, helping to implement…
Lexi TrimpeJune 3, 2025
How to Choose the Right Tools & Avoid AI Overload 
Our Director of Digital + AI Lexi Trimpe explores key considerations for marketers looking for…
Lexi TrimpeApril 8, 2025
The Magic of AI Isn’t Really Magic – And That’s Okay 
Franco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore…
Lexi TrimpeMarch 27, 2025
The Vibes are Off: How Marketers Can Navigate the TikTok Ban 
Explore the timeline of events related to the impending TikTok ban and what marketers can…
Lexi TrimpeFebruary 13, 2025
5 Marketing Design Trends for 2025 
As we navigate 2025, marketing design is at an exciting crossroads where technology and human…
Lexi TrimpeFebruary 4, 2025
Celebrating Franco’s 60th Year with an Integrated Communications Campaign 
See how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…
Lexi TrimpeJanuary 30, 2025
5 Tips for a Successful Media Interview 
Talking to the media can seem daunting. It’s easy to overthink how the interaction might…
Lexi TrimpeNovember 7, 2024
How Communicators Can Go Beyond Content Generation with Gen AI 
While gen AI is incredibly powerful for a variety of use cases including (but not…
Lexi TrimpeSeptember 17, 2024
A Communicator’s Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve 
Unlock Generative AI's potential for PR pros, including insights, tips and examples to ethically boost…
Lexi TrimpeApril 18, 2024
