How Communicators Can Go Beyond Content Generation with Gen AI ![]()
While gen AI is incredibly powerful for a variety of use cases including (but not…
Lexi TrimpeSeptember 17, 2024
A Communicator’s Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve ![]()
Unlock Generative AI's potential for PR pros, including insights, tips and examples to ethically boost…
Lexi TrimpeApril 18, 2024
Cheers to 60 Years! How We Got Here & Where We’re Headed ![]()
January 9, 2024, marks 60 years in business for Franco. Our team has been excitedly…
Lexi TrimpeJanuary 9, 2024
frankly… Episode 36: Franco is Turning 60! ![]()
Rachel and Dan are raising a toast to 60 years and chatting with Franco CEO Tina Kozak and…
Lexi TrimpeJanuary 9, 2024
The Evolution of X: When to Sunset Your Social Media Presence ![]()
Before you make any decisions on whether to sunset your X account, it's crucial to…
Lexi TrimpeOctober 11, 2023
Threads vs. X: Lessons Learned for Marketers & Communicators ![]()
Amidst the constant changes in social media, the flurry of updates and debates between Twitter…
Lexi TrimpeAugust 15, 2023
Central Michigan University Integrative Public Relations Recruitment Video ![]()
Client Central Michigan University Year Fall 2022 Deliverables Storyboarding Video Campaign Strategy Video Production Situation…
Lexi TrimpeApril 24, 2023
Leveraging the Power of ChatGPT for Integrated Communications ![]()
In a fast-paced industry like communications, we understand the importance of staying ahead of the…
Lexi TrimpeMarch 1, 2023
How to Craft a Strong Digital Campaign in an Oversaturated Media Landscape ![How to Execute a Successful Virtual Product Launch]()
As our job as communicators and marketers gets trickier, crafting a strategic approach to creating…
Lexi TrimpeNovember 29, 2022
Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate Partnerships ![]()
As integrated communications professionals, we know words matter. What you say, matters. But Adidas has…
Lexi TrimpeOctober 26, 2022
