Marketing How Communicators Can Go Beyond Content Generation with Gen AIWhile gen AI is incredibly powerful for a variety of use cases including (but not…Lexi TrimpeSeptember 17, 2024
Marketing A Communicator’s Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the CurveUnlock Generative AI's potential for PR pros, including insights, tips and examples to ethically boost…Lexi TrimpeApril 18, 2024
Culture Cheers to 60 Years! How We Got Here & Where We’re HeadedJanuary 9, 2024, marks 60 years in business for Franco. Our team has been excitedly…Lexi TrimpeJanuary 9, 2024
Podcast frankly… Episode 36: Franco is Turning 60!Rachel and Dan are raising a toast to 60 years and chatting with Franco CEO Tina Kozak and…Lexi TrimpeJanuary 9, 2024
Social Media The Evolution of X: When to Sunset Your Social Media PresenceBefore you make any decisions on whether to sunset your X account, it's crucial to…Lexi TrimpeOctober 11, 2023
Social Media Threads vs. X: Lessons Learned for Marketers & CommunicatorsAmidst the constant changes in social media, the flurry of updates and debates between Twitter…Lexi TrimpeAugust 15, 2023
- Related WorkCreativeEducationUncategorized Central Michigan University Integrative Public Relations Recruitment VideoClient Central Michigan University Year Fall 2022 Deliverables Storyboarding Video Campaign Strategy Video Production Situation…Lexi TrimpeApril 24, 2023
Technology Leveraging the Power of ChatGPT for Integrated CommunicationsIn a fast-paced industry like communications, we understand the importance of staying ahead of the…Lexi TrimpeMarch 1, 2023
Analytics & ReportingSocial Media How to Craft a Strong Digital Campaign in an Oversaturated Media LandscapeAs our job as communicators and marketers gets trickier, crafting a strategic approach to creating…Lexi TrimpeNovember 29, 2022
Crisis ManagementPublic Relations Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate PartnershipsAs integrated communications professionals, we know words matter. What you say, matters. But Adidas has…Lexi TrimpeOctober 26, 2022