Social Media Creating meaningful, social media-worthy content for B2B companiesSocial media is a valuable and versatile tool for companies to connect with a number…Nikki LittleMay 13, 2014
Public Relations Telling your story through media relationsLights, camera, action! The Salvation Army (client) prepares to go on-camera with WJBK to discuss…Nikki LittleMay 7, 2014
Culture Tips for Students on Working with PR ProfessionalsRecently, I was invited to take part in a networking event called “speed mentoring” hosted…Nikki LittleMarch 27, 2014
Public Relations Keeping up with the North American International Auto ShowGrowing up near Detroit, I loved going to the North American International Auto Show. This…Nikki LittleJanuary 24, 2014
Culture Detroit’s revamped Cobo Hall is just as exciting as the new vehicles at NAIASIf you saw my last post, you’ll know we are in full-swing with the North…Nikki LittleJanuary 12, 2014
Public Relations It’s the Most Wonderful Time of the Year…for Automotive PR in Detroit!The days are shorter, the weather is cooler – that can only mean one thing…Nikki LittleJanuary 12, 2014
Public Relations Paid, owned and earned media – Finding the right balanceAdvertising and public relations can work together to find the perfect balance of paid, owned…Nikki LittleNovember 14, 2013
Culture Leonhauser to Retire in December, Kozak to Succeed Her as PresidentFranco President Maria Leonhauser will retire at the end of 2013. I am pleased to…Nikki LittleNovember 12, 2013
Public Relations My Life in PR: What retail taught me about public relationsBefore working in PR, Andrea Kenski lived a rockstar lifestyle working in retail. Many of…Nikki LittleNovember 4, 2013
Culture Franco looks back at the 2003 Blackout in DetroitToday marks the 10-year anniversary of the 2003 Blackout that caused 50 million people across…Nikki LittleAugust 14, 2013