Paid, owned and earned media – Finding the right balance ![]()
Advertising and public relations can work together to find the perfect balance of paid, owned…
Nikki LittleNovember 14, 2013
Leonhauser to Retire in December, Kozak to Succeed Her as President ![]()
Franco President Maria Leonhauser will retire at the end of 2013. I am pleased to…
Nikki LittleNovember 12, 2013
My Life in PR: What retail taught me about public relations ![]()
Before working in PR, Andrea Kenski lived a rockstar lifestyle working in retail. Many of…
Nikki LittleNovember 4, 2013
Franco looks back at the 2003 Blackout in Detroit ![]()
Today marks the 10-year anniversary of the 2003 Blackout that caused 50 million people across…
Nikki LittleAugust 14, 2013
On the PR job hunt: You get one chance to make a first impression ![]()
“Look, if you had one shot, or one opportunity to seize everything you ever wanted.…
Nikki LittleJuly 29, 2013
Adventures in PR with convertibles, crustaceans ![]()
Driving up the New England coast line in a convertible is not what I would…
Nikki LittleJuly 23, 2013
Joe Ferlito’s series of unusual PR experiences: Part 5 ![]()
Are you hearing what I’m hearing? “We listen to our clients, understand their needs and…
Nikki LittleJuly 2, 2013
Making it permanent – My experiences transitioning from intern to employee ![]()
Coming to Franco last September as an intern, I was happy to hit the ground…
Nikki LittleJune 11, 2013
Franco gives back ![]()
Joe Ferlito holds the microphone for a Channel 7 interview with homeowner Anna Solomon during…
Nikki LittleMay 29, 2013
Detroit is a city full of opportunity ![]()
Tina Kozak, circa 1987, with her grandpa and sister at the Belle Isle aquarium. I…
Nikki LittleMarch 19, 2013
