As we near the end of our year-long anniversary celebration, we find ourselves reflecting on our core value of Family + Team + Community. Persistence and Forward Motion have fueled our growth these past 60 years, but Family + Team + Community reflects our greater purpose and our team’s caring nature.
When asked what they love most about Franco, our team members – past and present – often point to the people. When Franco alumna, General Motors Corporate Media Relations Senior Manager Genna Young, looks back on her time at Franco between 2010 and 2013, she sees an experience that gave her the basis of her professional skillset and some of her favorite career memories. Not only did she sharpen the skills she uses today, but her time on client accounts like The Salvation Army and Comerica Bank/Hatch Detroit showed her the impact of Family + Team + Community.
Read on to learn how her Franco experience equipped her to co-lead all media relations for GM’s corporate brand, providing both proactive and reactive strategy and engaging across the function and executive leadership team to support the organization’s reputation.
What is your favorite memory from your time at Franco?
The annual Salvation Army Red Kettle Campaign definitely stands out.
What about your experience at Franco makes you more effective in your current role?
Franco provided the basis for all of my media relations and event planning skillset. In addition, the leaders helped me understand overall business acumen.
What did you enjoy most about working at Franco?
The PEOPLE!
What do you feel makes Franco stand out from other agencies?
I’ve loved watching Franco evolve over the last decade and be SO responsive to the ever-changing media and digital landscape. Plus, being founded and headquartered in Detroit is one of my favorite talking points.
Are you interested in becoming part of Franco’s legacy? Learn more, submit your resume and apply to join our team!
