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Although we’re still defrosting from a chilly Q1, the first three months of 2022 gave us a glimpse into the exciting year ahead. Franconians are getting back in the office and back on the town – from Detroit to Las Vegas, check out our latest adventures.

DOING THE MOST GOOD FOR METRO DETROITERS IN NEED

Our nonprofit team planned and executed a fully integrated campaign for The Salvation Army Eastern Michigan Division’s 35th annual Bed & Bread Club Radiothon. Tracy, Andrea, Christina, Catherine, Caitlyn, Ryan and Isabel were on-site for the 13-hour live event hosted at the Divisional Headquarters in Southfield. The team celebrated our client raising more than $1.7 million in just over 24 hours for its feeding and sheltering program serving the metro Detroit community.

From coordinating on-air guests, securing earned media placements, optimizing digital ad campaigns and leveraging social media, each component of this integrated communications strategy was essential to the success of this year’s event.

Leading up to the Radiothon we also had the chance to attend The Salvation Army’s Comedy for a Cause fundraising event at Mark Ridley’s Comedy Castle, benefitting the Bed & Bread Club!

CHEERS TO 100 YEARS

Andrea and Isabel attended an especially heart-warming event for our client Volunteers of America. We were honored to be in the presence of Ms. Julia Taylor as she blew out the candles in celebration of her 100th birthday.

Ms. Taylor is a resident at Oak Village Square Apartments, one of Volunteers of America’s affordable housing locations. We coordinated media coverage for the centenarian bash. You can read more in this Michigan Chronicle article.

CELEBRATING OUR CORPORATE CULTURE & KILLER CONTENT

A few members of our Franco Family were proud to represent our team at the Inaugural DBusiness Magazine Corporate Culture Awards. We were honored to be recognized as a finalist and to enjoy some in-person networking again!

We’ve also been recognized for several industry awards throughout the quarter for various client campaigns and initiatives:

CHECK OUT OUR AWARD-WINNING WORK

DIGITAL STRATEGY LEADS TO SUCCESSFUL NONPROFIT CAMPAIGN DURING COVID-19 PANDEMIC

USING VIDEO TO VIRTUALLY CONNECT A COMMUNITY

CREATING CONTENT TO SUPPORT DEALERSHIPS DURING COVID-19 DISRUPTIONS

REFLECTING ON HISTORY

Franco CEO Tina Kozak joined our client Cornerstone Schools at the Millennium Gate Museum in Atlanta for the opening of their latest exhibit “The Many Lives of Andrew Young” as part of a national celebration of the Ambassador’s 90th birthday. The exhibit displayed a mural we designed, which celebrates Cornerstone’s dedication to preparing students to live a Complete Life and depicts Ambassador Young’s influence on Cornerstone students. The mural was also included in a beautiful spread within a keepsake coffee table book that illustrates the exhibit.

It’s an honor to have Franco’s creative work displayed in museum celebrating the life of a civil rights icon.

WAKING UP IN VEGAS (TRADE SHOW EDITION!)

Nikki and Lexi traveled to the National Automobile Dealers Association (NADA) Show in Las Vegas to support our client automotiveMastermind for the in-person return to their biggest trade show of the year. The three-day event was packed with insightful conversations with auto dealers, media and other industry partners.

Franco’s creative services team left their mark with newly designed collateral and a video sizzle reel displayed throughout aM’s booth. John, Grace and Catherine held down the home front here in Detroit, managing distribution of several media announcements and supporting live social updates throughout the weekend.

Reflecting on the first three months of 2022, we’re truly treasuring the time spent with one another, our clients and industry friends. Keep up with our activities and updates in real time by following us on Facebook, Twitter, Instagram and LinkedIn!