Although we’re still defrosting from a chilly Q1, the first three months of 2022 gave us a glimpse into the exciting year ahead. Franconians are getting back in the office and back on the town – from Detroit to Las Vegas, check out our latest adventures.
DOING THE MOST GOOD FOR METRO DETROITERS IN NEED
Our nonprofit team planned and executed a fully integrated campaign for The Salvation Army Eastern Michigan Division’s 35th annual Bed & Bread Club Radiothon. Tracy, Andrea, Christina, Catherine, Caitlyn, Ryan and Isabel were on-site for the 13-hour live event hosted at the Divisional Headquarters in Southfield. The team celebrated our client raising more than $1.7 million in just over 24 hours for its feeding and sheltering program serving the metro Detroit community.
From coordinating on-air guests, securing earned media placements, optimizing digital ad campaigns and leveraging social media, each component of this integrated communications strategy was essential to the success of this year’s event.
Leading up to the Radiothon we also had the chance to attend The Salvation Army’s Comedy for a Cause fundraising event at Mark Ridley’s Comedy Castle, benefitting the Bed & Bread Club!
CHEERS TO 100 YEARS
Andrea and Isabel attended an especially heart-warming event for our client Volunteers of America. We were honored to be in the presence of Ms. Julia Taylor as she blew out the candles in celebration of her 100th birthday.
Ms. Taylor is a resident at Oak Village Square Apartments, one of Volunteers of America’s affordable housing locations. We coordinated media coverage for the centenarian bash. You can read more in this Michigan Chronicle article.
We’ve also been recognized for several industry awards throughout the quarter for various client campaigns and initiatives:
- PRSA 2021 Diamond Awards (Integrated Communications) — The Salvation Army Eastern Michigan Division Red Kettle Integrated Communications Campaign
- Demand Gen Report’s 2022 Killer Content Award (Buyer-Focused Content) – automotiveMastermind
- 3rd Place – The Detroit Writing Room Awards 2021 — The Milford Downtown Development Authority’s “Ladies Night In” Virtual Event
- Honorable Mention – PR Daily’s 2021 Content Marketing Awards – The Salvation Army of Metro Detroit’s 2020 Red Kettle Campaign
- PR Daily’s Social Media & Digital Awards Content Marketing category finalist – automotiveMastermind content program
CHECK OUT OUR AWARD-WINNING WORK
REFLECTING ON HISTORY
Franco CEO Tina Kozak joined our client Cornerstone Schools at the Millennium Gate Museum in Atlanta for the opening of their latest exhibit “The Many Lives of Andrew Young” as part of a national celebration of the Ambassador’s 90th birthday. The exhibit displayed a mural we designed, which celebrates Cornerstone’s dedication to preparing students to live a Complete Life and depicts Ambassador Young’s influence on Cornerstone students. The mural was also included in a beautiful spread within a keepsake coffee table book that illustrates the exhibit.
It’s an honor to have Franco’s creative work displayed in museum celebrating the life of a civil rights icon.
WAKING UP IN VEGAS (TRADE SHOW EDITION!)
Nikki and Lexi traveled to the National Automobile Dealers Association (NADA) Show in Las Vegas to support our client automotiveMastermind for the in-person return to their biggest trade show of the year. The three-day event was packed with insightful conversations with auto dealers, media and other industry partners.
Franco’s creative services team left their mark with newly designed collateral and a video sizzle reel displayed throughout aM’s booth. John, Grace and Catherine held down the home front here in Detroit, managing distribution of several media announcements and supporting live social updates throughout the weekend.