Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us ![]()
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch ![How to Execute a Successful Virtual Product Launch]()
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
How to Create a Stellar Virtual PR Internship Program ![]()
With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
admin@francoFebruary 19, 2021
Owned Media Strategy: What it is and Why it Matters ![]()
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
New Year Brings New Executive Leadership Roles at Franco ![]()
In my 35 years at Franco, I’ve experienced a lot of growth and changes with…
admin@francoJanuary 26, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community ![]()
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event ![]()
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales ![]()
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
