Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
Meet the Media: Kalea Hall, Auto Writer at The Detroit News 
I’m an auto writer for The Detroit News. I specifically cover General Motors Co., but…
JaclynBAugust 31, 2020
What You Don’t Learn in School: Interning During a Global Crisis 
No matter what situation you’re in right now, some aspect of your work life has…
admin@francoAugust 26, 2020
4 Steps to Launch a Successful Employee Advocacy Program on Social Media 
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
Franco Core Value Feature: Opportunity 
Defining company values is easy. However, implementing those values into your work and living them…
Emily HebertAugust 12, 2020
3 Digital Marketing Strategies Retailers Need to Know 
The quickly approaching holiday shopping season will likely look vastly different this year than in…
admin@francoAugust 10, 2020
3 Reasons Why You Need an Integrated Communications Program 
The goal of this post is to convince you that adopting an integrated approach to…
Nikki LittleAugust 6, 2020
A Comprehensive Guide to Planning and Promoting Successful Webinars 
Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
Lexi TrimpeAugust 4, 2020
Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com 
I work for WardsAuto.com as a Content Production Specialist, primarily editing stories by staff and…
JaclynBAugust 3, 2020
The Ultimate Media Pitching Guide 
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
