The Value of Video – Next-Level Content! 
PR and marketing professionals must constantly create original material. Whatever the medium, we're always looking…
Nikki LittleOctober 5, 2017
Zombies, the Eclipse and 50 Grand 
Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica…
Nikki LittleSeptember 20, 2017
Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News 
Without revealing any secrets, can you tell us what types of stories, trends or issues…
JaclynBSeptember 12, 2017
Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm 
Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word…
Nikki LittleSeptember 8, 2017
A Midsummer City’s Dream 
Summer is in full swing, and Franco was all around Metro Detroit in the month…
Nikki LittleAugust 14, 2017
Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide 
What was the last piece you wrote that stood out to you? Account Director Elizabeth…
Nikki LittleAugust 9, 2017
Big Names mean Big Opportunities for Franco! 
It's an exciting time to be at Franco! We have long been committed to increasing…
Nikki LittleAugust 3, 2017
Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog 
Editor’s Note: Since this profile of Greg Migliore was originally published on July 25, 2017…
JaclynBJuly 25, 2017
Off the Record, Embargoes and Other Media Relations Pitfalls 
If you’ve been doing PR for any length of time, you’ve received a call like…
Lexi TrimpeJuly 14, 2017
A Scoop of Summer Magic! 
Franco gives the scoop on the busy month of June. We’ve traveled around Detroit,…
Nikki LittleJuly 11, 2017
