In this episode of frankly…
Rachel and Dan meet with Maranda Borchert, customer advocacy marketing manager at Zapier (and former Franco intern!).
Maranda discusses the value of customer advocacy and how it can play an influential role in supporting stronger integrated communications strategies. Follow along as she talks about how she builds relationships with customers throughout her career, and the ways she curated customer advocacy programs from the ground up utilizing social proof.
Also, the trio dives into conversation on the combination of AI and automation that can improve processes for all kinds of businesses.
Let us know what you took away from this week’s conversation, and, as always, be sure to rate, review, and subscribe!
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