How to Craft a Strong Digital Campaign in an Oversaturated Media Landscape ![How to Execute a Successful Virtual Product Launch]()
As our job as communicators and marketers gets trickier, crafting a strategic approach to creating…
Lexi TrimpeNovember 29, 2022
Goodbye Universal Analytics, Hello GA4: What the Impending Google Analytics Changes Mean & Why Switch Now ![]()
Anyone who works in the digital advertising space knows Google is an ever-changing entity, but…
Ryan SoleckiOctober 26, 2022
3 Truths of Social Media Benchmarking (Plus 3 KPIs to Track!) ![]()
For as long as brands have been active on social media, communicators, marketers – and…
Lexi TrimpeJuly 28, 2022
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
How to Boost Your Digital Strategy in 2021 ![]()
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
Franco – Certified for Success ![]()
Public relations is changing – and so are we. Traditional public relations continue to evolve,…
Nikki LittleAugust 20, 2018
Six Tips for Successful Digital Ads ![]()
An average American spends 24 hours in a week online. That is one entire day…
Nikki LittleJuly 17, 2018
