Propaganda vs. PR: Debunking Myths and Embracing Responsibility 
Is it PR or propaganda? Our Integrated Communications Manager Cayce Kosch explores balancing effectiveness with…
admin@francoFebruary 10, 2025
What Spirit Airlines Got Right and Wrong in Its Bankruptcy Announcement 
Senior Integrated Communications Specialist Alexis Schuchert reflects on the Spirit Airlines bankruptcy announcement.
admin@francoDecember 17, 2024
How YouTube Golf Influencers are Growing the Game 
The people behind highly successful golf channels are not just amateur golfers – they are…
Ryan SoleckiMay 30, 2024
A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza 
Explore Franco's integrated approach to supporting Buddy's Pizza reimagine Detroit-Style Pizza Day in 2023.
Catherine PaceSeptember 28, 2023
Using Video to Virtually Connect a Community 
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis 
>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…
admin@francoJuly 14, 2020
Launching a New Product For Detroit Grooming Co. During a Global Pandemic 
>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…
admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit 
The Franco team created and deployed an integrated communications program, combining earned, owned, paid and…
admin@francoApril 3, 2020
Buddy’s Pizza “out of the box” announcement launches Detroit-style pizza in West Michigan 
Franco has a long history of working with iconic Detroit brands. One of the most…
Nikki LittleMay 29, 2019
#GMRENCENEATS Social Media Contest 
CBRE, the property management company of the GM Renaissance Center, tasked Franco to develop a…
Nikki LittleNovember 29, 2018
