Impacting Nonprofit Fundraising Campaigns Through Earned Media ![]()
Never underestimate the power of earned media and the impact that one media placement can…
Andrea KenskiNovember 29, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening ![]()
See how this preview event with social influencers and local media supported The Salvation Army's…
Catherine PaceMay 11, 2023
Putting PESO in the Driver’s Seat for Automotive Events ![]()
We won’t bore you with the “unprecedented times” comments because we’ve all lived through the…
Rachel BurnardJune 16, 2022
Integrated Communications Tips, Tricks & Trends for 2022 ![]()
Rather than setting resolutions, our focus this year is reflecting and reframing the way we…
Lexi TrimpeJanuary 7, 2022
Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
How to Execute a Successful Virtual Product Launch ![How to Execute a Successful Virtual Product Launch]()
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Election 2016: The Power of Earned Media ![Donald Trump]()
DISCLOSURE: This is not a partisan post, an endorsement for a particular candidate, or a…
Nikki LittleMarch 9, 2016
Paid, owned and earned media – Finding the right balance ![]()
Advertising and public relations can work together to find the perfect balance of paid, owned…
Nikki LittleNovember 14, 2013
