Lessons from Uvalde: Think Very Carefully Before Attacking the Media 
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
3 Tips for PR Professionals from a Former Journalist 
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
Pitching During Coronavirus: The Do’s and Don’ts From a Veteran Journalist 
When I’m not working with my friends at Franco, I’m reporting on the auto industry…
Nikki LittleApril 1, 2020
Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood 
For years we’ve heard that print media is dead. In an age full of compact…
Nikki LittleApril 9, 2018
Transitioning from Corporate Communications to Agency PR 
Prior to coming to Franco, I worked in internal communications for an automotive manufacturing company.…
Nikki LittleMarch 26, 2018
Media Matters: Al Johnson, FOX 2 visits Franco 
Our team values the relationships we create with media contacts. Al Johnson, planning manager and…
Nikki LittleNovember 20, 2017
