PESO model Archives - Franco

How to Execute a Successful Virtual Product Launch

How to Execute a Successful Virtual Product Launch

In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…

<img alt='Dan Horn' src='https://secure.gravatar.com/avatar/7411f746ae365cdf8b7e2e8b6c97d4a4?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7411f746ae365cdf8b7e2e8b6c97d4a4?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Dan HornMarch 1, 2021

Owned Media Strategy: What it is and Why it Matters

The word “media” has become an insanely popular buzzword. Think about it – there’s social…

<img alt='Nikki Little' data-srcset='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Nikki Little' src='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Nikki LittleFebruary 9, 2021

Advertising Marketing Public Relations

3 Reasons Why You Need an Integrated Communications Program

The goal of this post is to convince you that adopting an integrated approach to…

<img alt='Nikki Little' data-srcset='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Nikki Little' src='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/323ed971731db592a2758242babf4844?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Nikki LittleAugust 6, 2020