Culture Franco Hires Brent Snavely as Vice President of Media RelationsOur commitment to delivering the best partnership and services to clients is now strengthened with…Tina SullivanJune 15, 2022
Culture O’Dwyer’s Ranks Franco #1 in Michigan in 7 IndustriesThe strategic diversification of industry work has led us to an exciting new milestone for…Catherine PaceApril 20, 2022
MarketingPublic RelationsSocial Media Integrated Communications Tips, Tricks & Trends for 2022Rather than setting resolutions, our focus this year is reflecting and reframing the way we…Lexi TrimpeJanuary 7, 2022
Marketing The Future of Marketing is Swinging Back to the BasicsIf you’ve ever passed on a neat marketing idea that was fun and relatively simple…Catherine PaceOctober 21, 2021
Public Relations Don’t Deal Disruption: How to Avoid Common Pitching MistakesLet me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…Ed GarstenSeptember 14, 2021
Public Relations 3 Tips for PR Professionals from a Former JournalistAfter working for four years in journalism, the game of life propelled me in a…Catherine PaceJuly 23, 2021
- Related WorkHealthcareHealthcareNonprofitNonprofitPublic Relations Media Coverage Drives Tangible Results for NonprofitsWhile we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…Catherine PaceMay 25, 2021
Public Relations 4 Podcast Advertising Best Practices to Maximize Brand AwarenessThe growth of podcasts in recent years has been nothing short of explosive. Podcasts are…[email protected]May 10, 2021
Culture How to Navigate the Moving Communications Strategies of MobilityRemember the phrase “press” conferences? The word “press” was used because most of the reporters…Ed GarstenApril 26, 2021
Culture Franco on the Town (and Virtual): Media Interviews, Fundraisers & MoreThe first three months of 2021 were exciting, to say the least. Our team has…[email protected]April 12, 2021