3 Truths of Social Media Benchmarking (Plus 3 KPIs to Track!) ![]()
For as long as brands have been active on social media, communicators, marketers – and…
Lexi TrimpeJuly 28, 2022
Grow Social Media Engagement with Employee Spotlights (+ Free Templates!) ![]()
While there are plenty of reasons to feel stuck, there are small steps digital marketers…
Kaiti HornJuly 15, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications ![cloud-cannabis-integrated-communications-program]()
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Integrated Communications Tips, Tricks & Trends for 2022 ![]()
Rather than setting resolutions, our focus this year is reflecting and reframing the way we…
Lexi TrimpeJanuary 7, 2022
How Do I Contact Facebook Support? Answers to FAQs ![]()
Raise your hand if you’ve been personally victimized by trying to contact Facebook Support. ✋…
Catherine PaceNovember 29, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications ![]()
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy ![]()
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
4 Steps to Launch a Successful Employee Advocacy Program on Social Media ![]()
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
