We know every organization approaches communications differently. For some brands, the focus today may be visibility and relationship building, whereas for others, it’s digital growth and smarter strategy. But most communicators don’t have the luxury of focusing on just one goal at a time – success often means balancing multiple priorities at once. 
 
That’s why we preach the importance of integrated communications. Integrated programs bring together PR, marketing, digital, events, creative and more to ensure every touchpoint is considered, no channel is in the dark and no team is operating in a silo. 
 
While everyone on our team is invested in an integrated mindset, we all have unique areas of specialization that allow us to execute well-balanced programs for our clients.  
 
We created the Franco Personas to show communicators possess a blend of strengths that come together to drive impact. This quiz helps you uncover the mix of personas that best reflect your approach and demonstrates how integrating those diverse skills leads to stronger, more strategic communications. 
 
Ready to find out your mix? Take the quiz below to see which Franco Personas best represent your communications style. 

🌟 Visibility Visionary: Seeks meaningful media relationships and thought leadership opportunities to increase visibility with target audiences. 

💻 Digital Driver: Focuses on harnessing AI, digital tools and strategies to optimize online engagement and drive growth. 

🌐 Community Connector: Prioritizes connection with key stakeholders and local engagement through a mix of media, community relations and event support. 

🎨 Brand Builder: Strives to establish or revamp an authentic, memorable brand identity that inspires trust and cultivates connection. 

🧭 Strategic Steward: Values customized communications strategies that can be confidently executed to drive awareness and impact. 

In the months ahead, we’ll take a closer look at each Persona, sharing real-world examples, team insights and the role each plays in Franco’s integrated approach. Whatever your Persona mix, our goal remains the same: helping you build strategic and impactful communications that drive transformative change.