To Release or Not Release? 9-Point Press Release Checklist ![]()
Distributing a press release doesn’t guarantee coverage, but to cut through the noise to grab…
admin@francoAugust 24, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
4 Podcast Advertising Best Practices to Maximize Brand Awareness ![]()
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More ![]()
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us ![]()
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
How to Create a Stellar Virtual PR Internship Program ![]()
With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
admin@francoFebruary 19, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
