The Battery Show is Charging Up as Detroit’s New Hot Ticket ![]()
The Battery Show has grown from a once sparsely attended trade show to the Detroit…
Ed GarstenSeptember 25, 2023
Detroit Inspires Me: The Auto Industry Returns to the Streets of Detroit ![]()
I'm jazzed about what's ahead here in Detroit because the auto industry is planning to…
Ed GarstenJune 8, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes ![]()
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
How to Navigate the Moving Communications Strategies of Mobility ![]()
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales ![]()
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
The Ultimate Media Pitching Guide ![]()
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
